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Our Brand Story - Beard.On

Inspiration comes in many forms, and most of the time, it arrives when you least expect it.

All it took was one comment about his beard and Beard.On founder Jeremy Raj struck gold with what he calls his ‘eureka moment’. Having always prided himself on the majestic mane around his neck, Jeremy constantly kept it groomed, using only the finest grooming products from the US.

Although he had an idea brewing for the longest time, his work had prevented him from delving into it. It should come as no surprise then that he was a little more than troubled when his superior at his bank job told him that the beard had to go because it wasn’t ‘professional’.

He quit the job almost immediately and went straight to work on his idea, and lo and behold, Beard.On was born!

Focusing on all-natural men’s grooming products, Beard.On’s brand is summed up in its snazzy tagline: ‘Keep It Simple, Keep It Manly.’


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Our Brand Story - Apothecary 1986

Apothecary1986 was originally built on the foundation of providing the highest quality men’s hair care products without breaking the bank. In an industry bogged down with high price points, there was a need to provide products that we loved at a fraction of what people were used to paying.

This also helped to focus our energy on providing a product that barbershops and retailers could make higher margins on when compared to other brands. This ensured new and organic growth in a grassroots manner which lead to an increase in retail customers.


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